Endeavor to rep Web startup ThinkBox Inc.

Site will carry Harveytoons in exchange for equity stake

Endeavor has inked to represent ThinkBox Inc., an educational Internet startup that distribs entertainment programming to families and children online.

The Hollywood-based site is readying to bow a series of educational entertainment shows and games online at ThinkBox.com in September through a subsid it calls Kindle Park.

Company has already inked a content distribution deal with Harvey Entertainment, which gives ThinkBox access to Harvey’s cast of classic characters, including Casper the Friendly Ghost, Richie Rich, Wendy the Witch, Baby Huey and Bunny.

Site will incorporate highlights from Harvey’s extensive library of Harveytoons cartoons, print publications that include classic comic books and interactive content rights. Harvey will be taking an undisclosed equity position in ThinkBox.

Dan March, director of new media for Harvey and Brian Napack, CEO of ThinkBox, negotiated the deal. ThinkBox also has distribution deals with publishers Golden Books and Harper Collins.

“Endeavor will help us plug into the Hollywood talent community,” Napack said. “Our goal is to bring the best content we can get to our site because what we’re trying to do is use that to attract an audience and make the site as compelling as possible.”

Lon Rosen, the partner at Endeavor that facilitated the deal said, “We are in a time when both the impact of the entertainment industry and the Internet on children and families is under increasing scrutiny. This deal allows us to give the creative community the opportunity to participate in the development of experiences that will have a positive, lasting effect on the lives of the audience.”

Hollywood-based company was founded in 1998, by Napack, former veep of Disney Educational Publishing. ThinkBox’s chief creative officer Bruce Cranston was head of television animation development for both Disney and Dream Works.

“We are as excited about this deal as we have been of any that we have done in the new-media space,” said Endeavor partner Ari Emanuel.

Other Endeavor-repped Internet clients include Excite, B.I.G., KPE and Dreamtime.com.

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