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E! taps Herman topper

Ex-In Demand exec new prexy/CEO of network

A year-long search for a permanent topper has finally culminated at E! Networks, now that the company has tapped Mindy Herman as the new prexy and CEO of the franchise.

Herman, former In Demand (formerly Viewer’s Choice) exec, will be responsible for guiding E! into its second decade. She will take the reins of a channel that reaches more than 60 million subscribers and is looking to grow fledgling channel Style, as well as online and international ventures.

Shea’s stay

In December ’98, longtime E! program chief Fran Shea replaced Lee Masters as acting president of the network, announcing she was filling the post only temporarily.

“It’s probably the perfect time to come in and sit down at E!,” Herman said. “I feel great about the team that Fran put in place, and with the new types of programming we are developing, we have the opportunity to take E! to the next level and reach viewers in a different way.”

Selling sports

While at In Demand, Herman established the first national consumer brand for the pay-per-view industry by spearheading cable’s launch of professional and collegiate out-of-market sports packages and creating the In Demand Entertainment unit. Prior to In Demand, Herman served as exec VP of Fox Television.

“We have worked with Mindy in her role as president of In Demand and have come to know her as a dynamic leader with a unique ability to translate vision into action,” said Brian Roberts, president of Comcast Corp., E! Networks’ majority owner. “Mindy is aggressive, savvy and has an outstanding track record in cable content. Her energy and experience make her the perfect complement to E!’s first-class management team.”

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