E! taps Frith for int’l post

Exec to o'see advertising, promo, PR efforts for special events

HOLLYWOOD — E! Entertainment has tapped Patricia Frith as director of international marketing.

Formerly the director of corporate and international publicity for E! Networks, Frith will now head the newly created international marketing department, where her responsibilities will include overseeing all advertising, promotions and public relations efforts for such special events as new channel launches and trade shows as well as developing the new international E! brand guide.

She reports directly to Stephen Croncota, senior VP, marketing, E! Networks.

Int’l biz expanding

“With our international business expanding at such a rapid rate, we saw the need to designate someone for this role of maintaining the E! brand around the world. With her knowledge and experience in the global television industry, Patricia is the ideal candidate to service our international marketing needs,” Croncota said.

In her role as director of corporate and international publicity, Frith executed all of the company’s corporate public relations efforts and was responsible for the strategy and implementation of the launch of the Style network.

Prior to joining E! Networks, she was director of entertainment public relations at Encore Media Group, where she oversaw domestic and international trade and consumer publicity efforts.