Craig will manage instead

'What I was originally against I have become,' founder sez

In a move that reflects the mounting pressure management companies are bringing to bear on Hollywood’s agency business, film and TV boutique the Craig Agency will reflag itself as a management company.

“What I was originally against I have become,” said company founder Sid Craig. “When I resigned from the ATA (Assn. of Talent Agents) board, I quoted my friend (and ex-ATA board member) Nina Blancherd’s words: ‘I joined the opposition and I know the rules,’ ” he told Daily Variety.

Earlier this year, the ATA negotiated a waiver with SAG that would have given agencies broad new powers and increased their ability to better compete with management firms. But the idea was dropped in March amid opposition by SAG topper William Daniels.

Redubbed Craig Management, the company — which manages vet thesps like Abe Vigoda, Jack Klugman and Steven Ford — has abandoned all agency practices in an effort to end management poaching on his clients. Craig revealed the loss of close to 10 clients in the past year.

“After being an agent for nearly 31 years and having served on ATA’s board, I have fought against personal managers because I felt they were outlaw agents,” Craig told Daily Variety. “But I found the landscape changing so that my hands became tied as an agent.”

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