Colom tapped by Via Digital as G.M.

Effective topper confirms expectations

MADRID — Confirming expectations (Daily Variety, Feb. 14), one of Spain’s most experienced TV execs, Ramon Colom, has been headhunted by satcaster Via Digital as its new general manager of programming and contents — its effective acquisitions topper. He looks likely to be involved in Via’s scheduling as well.

Rising to fame as the presenter and director of pubcaster RTVE’s groundbreaking current affairs program “Informe Semanal” from 1980 to 1987, Colom served as director — and numero dos — at pubcaster RTVE throughout the first half of the 1990s.

At digital operator Via, Colom can be expected to take a leading part in the negotiation of new product deals with major programming suppliers, including the U.S. majors.

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