NEW YORK — CBS Sports execs Michael L. Aresco and Rob Correa have been promoted to senior VPs, programming, from VP.
Aresco, who joined CBS Sports in July 1996, is responsible for managing the division’s college sports properties, including contract negotiations and future acquisitions for the NCAA Men’s Basketball Championship, regular season college basketball and football, the College World Series and bowl games.
Aresco was instrumental in CBS’ recent agreement with the NCAA, which granted the web exclusive rights to the NCAA Men’s Basketball Championship until 2014.
Previously, he worked in programming at ESPN, where he oversaw the acquisition, scheduling and development of long-term strategies for all of ESPN and ESPN2’s college sports properties.
Since joining CBS Sports in September 1995, Correa has been responsible for scheduling and developing a wide variety of sports properties, including NASCAR and the Pepsi 400, the first primetime auto race. He is responsible for managing the division’s acquisitions, scheduling and strategic planning for golf, tennis, auto racing, winter sports, anthology programs, specials and other new sports programming.
Correa also serves as CBS Sports’ liaison with the cable properties of CBS parent company Viacom, including Showtime, Nickelodeon, MTV and TNN. He previously worked at USA Network, where he created and secured the cable rights to the Ryder Cup, the Masters, the U.S. Open Tennis Championships and the French Open, among other sports events.