Commercial agents Rod Baron and Gar Lester have struck out on their own to launch Baron Entertainment, officially opening up shop next week.
Hailing from Sonja Warren Brandon’s Commercials Unlimited, Baron and Lester are currently building up their thesp roster while submitting their committed clients both theatrically and commercially to studios.
Also joining Baron is Michael Sutton, previously an agent at Abrams, Rubaloff Lawrence Associates. The agency will be located inside the Screen Actors Guild Building.
Baron finds include Marsha Mason (“2 Days in the Valley”), martial arts expert Al Leong, Maria Torres (TV’s “Solo in America”), Zack Hopkins and Yuji Okumoto.
“Commercially (as agents), we have all the talent in the world,” Baron said. “And theatrically, we’re only taking on about 15-20 clients, so we’ll really be able to negotiate and guide their careers.”