Viewer’s Choice ices NHL deal

PPV lands in 'Center'

Viewer’s Choice, the dominant pay-per view distributor in the U.S., has scored a multiyear deal with the National Hockey League that will bring the league’s “Center Ice” package to digital-cable subscribers for the first time.

“Center Ice,” the most comprehensive NHL television package, was previously available exclusively on satellite.

The agreement comes on the heels of an August pact with the NBA to distribute the “NBA League Pass” package to cable operators for the first time.

Viewer’s Choice — which will change its name to In Demand on Jan. 1 — is also in preliminary discussions with Major League Baseball about acquiring its “MLB Extra Innings” package for cable, said Viewer’s Choice senior VP of distribution and product development Rob Jacobson.

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