PBS’ “The Electric Company” will return to national TV for the first time in 20 years when cabler TV Land runs the kids series on April 26 in primetime. The one-night stunt is designed to promote TV Land’s new sister network, the educational kids web Noggin, which is a joint venture between MTV Networks and Children’s Television Workshop.
The 38 million-subscriber TV Land will run “The Electric Company,” produced from 1971-76 by CTW, from 8-10 p.m. (ET)/5-7 p.m. (PT) April 26.
Brooks to guest star
The two-hour “Electric Company” block will feature guest stars such as Mel Brooks, Bill Cosby, Morgan Freeman, Rita Moreno and Joan Rivers.
Noggin launched on Feb. 2 has only minimal distribution.
The new channel is sponsoring a contest in which viewers who submit the correct lyrics to “The Electric Company” theme song will have a chance to get his or her electric bills paid for 2000.