MADRID — Antena 3, Spain’s highest-rating private broadcaster, is in talks with NBC and Canadian children’s programming producer Cinar to launch a Latin American children’s channel.
According to Miguel Angel Miranda, the CEO of A3TV’s Audiovisual Services arm, the niche service would combine programming from all three partners, including A3TV’s niche kid feed Megatrix, skedded to make its pay-TV launch in Spain in June on digital satcaster Via Digital and regional cable systems.
In the first instance of synergy between Antena 3 TV and its 40% controlling shareholder, giant Spanish telco Telefonica, the service would be included on the cable services co-owned by Telefonica in Argentina, Chile and Peru, said Miranda.
Antena 3 TV’s third incursion into Latin America follows the launch of its satellite and cable channel Antena 3 Internacional in 1996 and ownership of local weblet Antena 3 Peru. It comes as the web announced Feb. 17 its best annual results ever: a 15% rise in total turnover to $515.4 million in 1998, with post-tax profits for last year of $91.9 million.