Turner Broadcasting’s TNT and TBS have bought the exclusive first network window to Warner Bros.’ “Three to Tango.”
Although the movie looks like a box-office flop for Warner Bros. — it’s grossed a lead-footed $10.2 million in its first three-plus weeks of domestic release — TNT and TBS plan to engineer a major promo campaign centered on the presence of three major TV stars in the leads: Dylan McDermott (ABC’s “The Practice”) Neve Campbell (Fox’s “Party of Five”) and Matthew Perry (“Friends”).
Turner Broadcasting and Warner Bros. are both owned by Time Warner, so the deal is no surprise. But Turner will end up paying Warner Bros. about $2 million (the final figure will be based on the ultimate domestic gross of “Tango”) for a four-year license term beginning summer 2002. HBO gets the movie for an exclusive pay TV window of about 20 months, starting in October.