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Syndie sweeps high

Yakkers and courtshows cash in with season highs

Syndication’s second week of sweeps spelt good news for most syndicators with a slew of stunts, promotions and advertising boosting most talkers and courtshows to new season highs for the week of Nov. 8-14.

Among the stripped yakkers, seven of the nine talkshows on for three or more seasons saw significant ratings boosts for a new ratings high this season.

Among these, King World’s “Oprah Winfrey Show” remained queen for the 26th straight week, up 3% to a 6.4 mark.

Studios USA’s “Jerry Springer” was the bridesmaid again, landing second in the genre with a 4.8 rating, a rise of 9%. The company’s other talker “Sally Jessy Raphael” landed a 3.7 score, up a strong 19% and tied with “The Rosie O’Donnell Show” for third. The Warner Bros.’ strip was up 6%.

The other programs to hit a new season watermark were Paramount’s “Montel Williams Show,” which jumped 6% to a 3.5 score, Columbia TriStar’s “Ricki Lake” with a 4% rise to a 2.9 and Warner Bros.’ “Jenny Jones” with a whopping 32% rise to a 2.5 rating.

Among the other veterans, Studios USA’s “Maury” and Buena Vista’s “Live with Regis and Kathie Lee” didn’t hit highmarks but still managed to tie for a 3.3 rating. “Maury” was flat for the week while “Regis” dipped 6%.

Sophomore strips “The Roseanne Show” from King World and Columbia TriStar’s “Donny and Marie” went in opposite directions. “Donny” slid 6% to a 1.7 while “Roseanne” moved out of last place among all syndicated shows with a 33% rise (or a tenth of a point) to a 0.4.

The rookie class saw Paramount’s “Leeza” top other freshman talkers for the eighth week in a row with a 1.3 number, unchanged from last week. Telepictures’ “Queen Latifah” came in second for her all-time high, up 9% to a 1.2. Eyemark’s “Dr. Joy Browne” and King World’s “Martin Short Show” each landed at a 1.1.

The gavel crowd also saw strong performances all-around with no courtshow dropping auds. As usual, “Judge Judy” was far and away the dominant program in the genre. Paramount’s “Judy” hit its season high with a meek 1% climb to a 7.7 score. Second place among courtshows went to Paramount’s “Judge Joe Browne,” up 5% to a 4.4 mark. Warner’s “People’s Court” was flat at a 2.6, while Paramount’s “Judge Mills Lane” grew 4% to a 2.4.

Rookies again saw growth from freshman hit “Divorce Court” from Twentieth Television. The gaveler hit its all-time high with a 6% rise to a 3.3. The series is now up 6% from its debut in August. Meanwhile, Warner’s “Judge Greg Mathis” held its own with a 2.2.

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