ABC is going bilingual for the first time outside of sports telecasts with the Sept. 25 network TV preem of the biopic “Selena.”
The 1997 Jennifer Lopez starrer about slain Tejano singer Selena Quintanilla Perez will be broadcast with a Spanish-lingo audio track on the Second Audio Program (SAP) channel available on most newer-model TV sets. The track will be taken from a dub that distrib Warner Bros. did for the pic’s initial release.
ABC previously has offered Spanish-lingo simulcasts only on “NFL Monday Night Football” and other sports programs.
Following the pic, ABC will feature the world premiere of the musicvid for “Best I Can,” a Selena tribute song penned by her widower, Chris Perez, and performed by the Chris Perez Band.
“Selena,” penned and helmed by Gregory Nava, kicks off the new season of ABC’s Saturday night movie showcase.
In adding the Spanish audio track, the Alphabet web is clearly looking to boost its Nielsen numbers in Los Angeles, Miami, Gotham and other markets with large Hispanic populations.
With the linguistic choice available, ABC may well lure some Spanish-dominant viewers away from Univision and Telemundo for the night. If the Nielsen numbers pop in key Hispanic markets, it’s a safe bet ABC and other webs will look to do more simulcasting.
Fox, for one, already offers en espanol versions of “Cops” and “America’s Most Wanted.”