NEW YORK — The latest incarnation of Fox’s “Power Rangers” kidvid phenom is off to a fast start, rocketing to the top of the Saturday ayem ratings in its first outing and delivering the best kids 2-11 number for a Fox Kids Network series in nearly 18 months.
Saturday’s preem of “Power Rangers: Lost Galaxy” scored a rousing 6.4 rating/23 share with children 2-11, attracting a total of 2.53 million kiddies in the key demo. More importantly, “Lost” boosted FKN’s overall Saturday ayem score last weekend to a 3.7/16 with kids 2-11, allowing Fox to beat ABC (3.2/15) in the Saturday morning battle of the broadcast webs.
“Lost” gave FKN its largest kids 2-11 rating for a regularly skedded series since a September 1997 seg of “Ultimate Goosebumps.”
Introduced to America by Fox Family Worldwide topper Haim Saban, “Power Rangers” — while not the white-hot kidvid force it was a few years ago — has managed to reinvent itself several times since launching in 1993, and still remains the top-rated Saturday skein with boys 6-11.
WB at third
As for last week, WB (2.4/10) ranked third in the kiddie demo, followed by NBC’s teen-targeted sked (1.0/5) and CBS (0.5/3).
FKN also came out on top in total viewers 2-11, averaging 1.46 million tykes to ABC’s 1.26 million little ones, WB’s 930,000 small sets of eyeballs, NBC’s 400,000 youngsters and CBS’ 210,000 free-thinking tots.
In the season-to-date race, ABC and Fox are in a dead heat for first place, with the Alphabet web averaging 1.24 million kids 2-11 and Fox averaging 1.22 million.
Elsewhere in Nielsen’s fringe ratings report for the week starting Feb. 1, ABC’s star-powered “Good Morning America” remained a distant second but edged back up over the 4 million viewer mark, averaging 4.04 million. In the key news demo of adults 25-54, the news was even better: The Alphabet ayemcast notched a 1.7/15 — its best showing in the demo since the week of March 30, 1998.
‘Today’ still first
NBC’s “Today” remained a solid first in viewers (5.96 million) and adults 25-54 (2.6/23), while the Eye’s “This Morning” was third in both categories (3.01 million viewers and a 1.1/10 in the demo.)
Final national Nielsen data for Sunday’s season debut of the NBA on NBC provided some good news for the Peacock. The web’s hoops doubleheader averaged a 5.5/14 share — 20% ahead of the 1998 regular season average for NBA games on NBC (4.6/12).