Parade powers Peacock

WNBC wins during event, drops to 4th afterwards

WNBC’s coverage of Gotham’s annual St. Patrick’s Day parade marched all over the competish Wednesday.

Peacock flagship’s 3-1/2-hour parade broadcast averaged a healthy 5.7 rating/19 share from 11 a.m. to 2:30 p.m., according to Nielsen. WNBC won every half-hour during the event, with viewership peaking at a 7.3/23 from 12:30-12:45 p.m.

Overall numbers were on par with last year’s telecast, which earned a 5.8/18.

WABC’s daytime lineup finished second for the 3-1/2-hour block, with WCBS a close third.

The parade boost was short-lived, however: WNBC’s 5 p.m. newscast ranked fourth for the hour, finishing behind newscasts on WABC (5.2/12) and WCBS (4.4/10) and WWOR’s “Ricki Lake” (4.8/11).

More TV

  • Late-Night TV's Growing Problem: Maybe There's

    Late-Night TV Has a Growing Problem: Maybe There's Too Much of It

    WNBC’s coverage of Gotham’s annual St. Patrick’s Day parade marched all over the competish Wednesday. Peacock flagship’s 3-1/2-hour parade broadcast averaged a healthy 5.7 rating/19 share from 11 a.m. to 2:30 p.m., according to Nielsen. WNBC won every half-hour during the event, with viewership peaking at a 7.3/23 from 12:30-12:45 p.m. Overall numbers were on […]

  • David Harbour'Stranger Things' event, Los Angeles,

    'Stranger Things' Season 3 Is Inspired by 1985's 'Fletch' (EXCLUSIVE)

    WNBC’s coverage of Gotham’s annual St. Patrick’s Day parade marched all over the competish Wednesday. Peacock flagship’s 3-1/2-hour parade broadcast averaged a healthy 5.7 rating/19 share from 11 a.m. to 2:30 p.m., according to Nielsen. WNBC won every half-hour during the event, with viewership peaking at a 7.3/23 from 12:30-12:45 p.m. Overall numbers were on […]

  • Disney Channel logo

    TV News Roundup: Disney Channel Announces 'Coop & Cami' Premiere Date

    WNBC’s coverage of Gotham’s annual St. Patrick’s Day parade marched all over the competish Wednesday. Peacock flagship’s 3-1/2-hour parade broadcast averaged a healthy 5.7 rating/19 share from 11 a.m. to 2:30 p.m., according to Nielsen. WNBC won every half-hour during the event, with viewership peaking at a 7.3/23 from 12:30-12:45 p.m. Overall numbers were on […]

  • Star Wars Resistance Trailer

    'Star Wars Resistance': Disney Drops Trailer for 'The Force Awakens' Prequel Series

    WNBC’s coverage of Gotham’s annual St. Patrick’s Day parade marched all over the competish Wednesday. Peacock flagship’s 3-1/2-hour parade broadcast averaged a healthy 5.7 rating/19 share from 11 a.m. to 2:30 p.m., according to Nielsen. WNBC won every half-hour during the event, with viewership peaking at a 7.3/23 from 12:30-12:45 p.m. Overall numbers were on […]

  • Michelle Wolf Joel McHale

    Michelle Wolf, Joel McHale Talk Shows Canceled by Netflix

    WNBC’s coverage of Gotham’s annual St. Patrick’s Day parade marched all over the competish Wednesday. Peacock flagship’s 3-1/2-hour parade broadcast averaged a healthy 5.7 rating/19 share from 11 a.m. to 2:30 p.m., according to Nielsen. WNBC won every half-hour during the event, with viewership peaking at a 7.3/23 from 12:30-12:45 p.m. Overall numbers were on […]

  • Jeremy Corbyn Brexit

    British Opposition Leader Jeremy Corbyn to Deliver Edinburgh TV Festival Lecture

    WNBC’s coverage of Gotham’s annual St. Patrick’s Day parade marched all over the competish Wednesday. Peacock flagship’s 3-1/2-hour parade broadcast averaged a healthy 5.7 rating/19 share from 11 a.m. to 2:30 p.m., according to Nielsen. WNBC won every half-hour during the event, with viewership peaking at a 7.3/23 from 12:30-12:45 p.m. Overall numbers were on […]

  • The Affair

    The Debate Over 'The Affair' Star Ruth Wilson's Awkward Exit (Column)

    WNBC’s coverage of Gotham’s annual St. Patrick’s Day parade marched all over the competish Wednesday. Peacock flagship’s 3-1/2-hour parade broadcast averaged a healthy 5.7 rating/19 share from 11 a.m. to 2:30 p.m., according to Nielsen. WNBC won every half-hour during the event, with viewership peaking at a 7.3/23 from 12:30-12:45 p.m. Overall numbers were on […]

More From Our Brands

Access exclusive content