Nick’s ‘Sponge’ toon soaks up ‘Pokemon’

Cabler ups order to 20 episodes

NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow.

Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes.

Since “SpongeBob’s” premiere on July 17 at 10 a.m., the program has averaged a 4.9/22 national rating/share (1.9 million viewers) among kids 2-11.

Going head to head against “SpongeBob,” reruns of the WB smash “Pokemon” have averaged a 4.5/20 (1.7 million viewers) in the same group. Prior to the premiere of “SpongeBob,” “Pokemon” had ruled Saturday morning.

“SpongeBob” is the first premiere show Nick has ever run in its Saturday morning lineup. In its second run on Sunday, “SpongeBob” averaged a 4.9/29 national rating/share among kids 2-11.

More TV

  • Late-Night TV's Growing Problem: Maybe There's

    Late-Night TV Has a Growing Problem: Maybe There's Too Much of It

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • David Harbour'Stranger Things' event, Los Angeles,

    'Stranger Things' Season 3 Is Inspired by 1985's 'Fletch' (EXCLUSIVE)

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • Disney Channel logo

    TV News Roundup: Disney Channel Announces 'Coop & Cami' Premiere Date

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • Star Wars Resistance Trailer

    'Star Wars Resistance': Disney Drops Trailer for 'The Force Awakens' Prequel Series

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • Michelle Wolf Joel McHale

    Michelle Wolf, Joel McHale Talk Shows Canceled by Netflix

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • Jeremy Corbyn Brexit

    British Opposition Leader Jeremy Corbyn to Deliver Edinburgh TV Festival Lecture

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

  • The Affair

    The Debate Over 'The Affair' Star Ruth Wilson's Awkward Exit (Column)

    NEW YORK — Nickelodeon’s new cartoon “SpongeBob SquarePants,” has — at least temporarily — unseated the WB’s “Pokemon” as the highest-rated Saturday morning kidshow. Because of “SpongeBob’s” fast ratings start, Nick has ordered 20 episodes of its new hit. The cabler’s first order was for 13 episodes. Since “SpongeBob’s” premiere on July 17 at 10 […]

More From Our Brands

Access exclusive content