Net Tokyo B’casting in satcast deal

Sales expected to hit $94 million within five years

TOKYO — Japanese network Tokyo Broadcasting System (TBS) said Monday it will set up a satellite broadcasting company in December that will provide data communications and interactive services.

The partners for the satcasting service, called Tomo-Digi Corp., are telecom giant NTT along with its group companies as well as electronics maker Matsushita Electric Industrial Co., advertising agency Dentsu, NEC and Japan Digital Communications.

The company is expected to start service after July 1 and will have initial capital of ¥2 billion ($19 million).

Tomo-Digi will transmit text and video over digital data satellite broadcasts and allow people to use their remote controls to shop as well as take part in other interactive services and access the Internet.

TBS said the company should break even after five years in operation while local media reports said that sales are pegged to hit $94 million within five years.

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