‘Millionaire’ fever grows

Tuesday ratings jump 15%

Viewer appetite is still growing for “Who Wants to Be a Millionaire” 10 nights into its November sweeps run, suggesting ABC’s second week of nightly “Millionaire” episodes will pay even bigger Nielsen dividends than the first.

On Tuesday, “Millionaire” ruled the 8:30-9 p.m. half-hour with a 9.2 rating, 23 share in adults 18-49 and a total of 24.92 million viewers. That’s a 15% increase over results for the previous Tuesday. Coupled with Monday’s 19% jump, these figures suggest the viewing public is still far from tired of the hit gameshow.

Tuesday’s “Millionaire” helped ABC schedule-mates “Spin City” (15.47 million viewers, 5.8/16 in adults 18-49) and “Dharma & Greg” (17.50 million, 7.6/19 in adults 18-49) to their largest audiences this season. At 10 p.m., though, “Once and Again” (9.42 million, 4.6/12 in adults 18-49) once again failed to share in any of “Millionaire’s” Nielsen booty, slipping to lowest-yet results.

Fox beat everyone but ABC from 8-9 p.m. in adults 18-49 with a pair of “That ’70s Show” segs (5.3/14 and 5.3/15 in that demo). The special 8 p.m. episode improved by 66% on Fox’s 18-49 average in the slot this fall, mostly with “Ally.”

Each adults 18-49 rating point reps 1.24 million viewers, 1% of the U.S. total. The share is also a percentage, but measured against only viewers watching TV during the slot involved.