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Marathon paces WNBC to aud win

Ratings cross finish line with more viewers than '98

WNBC finished first with the New York City Marathon.

In its first year broadcasting the five-borough race, WNBC won its time period Sunday with an 8 rating/20 share from 10 a.m.-3 p.m., surpassing last year’s figures of 6.2/17 when the event aired on WPIX. Overall viewership in New York peaked at 12:45 p.m. with a 12.5 rating/30 share for the quarter-hour.

WNBC has the rights to air the event through 2003. Last year, the Peacock flagship inked a five-year deal worth an estimated $10 million with the New York Road Runners Club for the annual race, which had been a WPIX property since 1994.

As part of the agreement, NBC Sports broadcast a same-day condensed version of the marathon for national consumption.

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