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Kids’ WB kicks Nick in seasonal launch

'Pokemon' leads Frog net, Floyd lifts 'Morning' up 30%

Kids’ WB and Nickelodeon have finished first and second with kid viewers on the first Saturday morning of the new season, while CBS’ “This Morning” enjoyed the biggest early morning ratings surge, courtesy of Hurricane Floyd.

On Saturday, Sept. 19, “Pokemon” (7.8 rating, 29 share among kids 2-11) led Kids’ WB to an average 4.4 rating, 19 share in the 2-11 demo.

This was enough to edge out cabler Nickelodeon (a national 4.2/18, despite reaching just 75% of the country’s TV homes). Compared with results for the year-ago Saturday, WB was up 175% while Nick slipped 7%.

Elsewhere, the debuting Fox Kids sked (3.1/14) equaled its year-ago children’s rating, while ABC’s second try with its new lineup (2.6/12) slipped 10% vs. last year. CBS hasn’t premiered its new kids schedule yet, but still improved 20% to a 0.6/3.

On cable, Disney Channel (a national 1.8/8) slipped 5% vs. last year, while Cartoon Network (a national 1.7/8) grew by 31%. These services are seen in 55% and 59% of the country’s TV homes, respectively.

NBC’s older-skewing Saturday lineup averaged a 2.0/13 among teens, down 41% from last year.

The biggest gust in early morning numbers Sept. 13-17 came courtesy of Hurricane Floyd, which pushed CBS’ “This Morning” to an average 2.6 rating, 10 share in households, up 30% from the previous week.

It was also the first full week with the new windowed, street-level set for “Good Morning America” (3.9/15), which improved by 15% on its previous-week results and 44% vs. the same week last year. Early morning leader NBC (5.1/20) was up 4% over previous-week results.

WB has now led among kids 2-11 for four of the last six Saturday mornings. “Pokemon’s” 7.8/29 Saturday matched this series’ own record of two weeks earlier for highest-ever Kids’ WB rating.