NEW YORK — The National Basketball Assn. has signed a deal with the United Kingdom’s ITV Network to produce four TV series for weekly telecast on ITV and its new sister digital channel ITV2.
ITV will run the Saturday-afternoon magazine series called “NBA ’99.” ITV2 will broadcast two one-hour series featuring highlights of the previous week’s games and a separate 30-minute roundup under the title “NBA Action.”
Basketball ranks second only to soccer as the sport played most often by teenage boys in the U.K., according to Brian Barwick, controller of sports for ITV, who negotiated the deal with the VP of international TV for NBA Entertainment, Heidi Ueberroth.
“NBA ’99” kicks off on ITV Feb. 13 and will run for 19 weeks during the NBA season. The co-hosts are Derek Redmon, Britain’s former 400-meter champion, and Beverley Turner, sports journalist and broadcaster.
NBA Entertainment has deals with 105 different broadcasters around the world, which funnels NBA games into 199 countries.