Inside Move

UPN to test series on Friday

UPN could be considering a move to replace its “Blockbuster Video’s Shockwave Cinema” with series on Fridays.

The weblet will rebroadcast its Tuesday lineup — the new Bruce Nash reality skein “I Dare You,” the raunchy sitcom “Shasta” and the animated series “Dilbert” — on Friday, Jan. 21, instead of the usual movie franchise.

All three installments will be repeats (including the series premiere of “I Dare You”) that originally aired just three days earlier in their normal timeslots on Jan. 17.

UPN execs may be looking for ways to get a better promotional boost out of its highest-rated skein, the Thursday night “WWF Smackdown!” By airing movies on Friday, UPN isn’t taking advantage of “Smackdown’s” potential to boost its series’ performances.

UPN’s lineup of Tuesday shows could see a good jolt by airing just one day (rather than five) after “Smackdown.” “Dilbert” remains the lowest-rated skein on network television, while “Shasta” (formerly “Shasta McNasty”) has yet to catch on with its target young male audience, despite UPN’s infatuation with the show.

A schedule juggle could also open up time slots for midseason series including the Tom Fontana/Barry Levinson cop drama “The Beat.”

More TV

  • ABC Panel - Roseanne

    Roseanne Barr Talks ABC Firing in Emotional Interview: 'I Definitely Feel Remorse'

    UPN could be considering a move to replace its “Blockbuster Video’s Shockwave Cinema” with series on Fridays. The weblet will rebroadcast its Tuesday lineup — the new Bruce Nash reality skein “I Dare You,” the raunchy sitcom “Shasta” and the animated series “Dilbert” — on Friday, Jan. 21, instead of the usual movie franchise. All […]

  • Univision logo

    Univision, Dish Spar Over Potential Blackout as Contract Deadline Looms

    UPN could be considering a move to replace its “Blockbuster Video’s Shockwave Cinema” with series on Fridays. The weblet will rebroadcast its Tuesday lineup — the new Bruce Nash reality skein “I Dare You,” the raunchy sitcom “Shasta” and the animated series “Dilbert” — on Friday, Jan. 21, instead of the usual movie franchise. All […]

  • DISNEY CHANNEL PRESENTS THE 2018 RADIO

    Janet Jackson, Kelly Clarkson, Carrie Underwood Honored at Radio Disney Music Awards

    UPN could be considering a move to replace its “Blockbuster Video’s Shockwave Cinema” with series on Fridays. The weblet will rebroadcast its Tuesday lineup — the new Bruce Nash reality skein “I Dare You,” the raunchy sitcom “Shasta” and the animated series “Dilbert” — on Friday, Jan. 21, instead of the usual movie franchise. All […]

  • Harry Kane of England celebrates scoring

    World Cup Live-Stream: How to Watch England vs. Panama

    UPN could be considering a move to replace its “Blockbuster Video’s Shockwave Cinema” with series on Fridays. The weblet will rebroadcast its Tuesday lineup — the new Bruce Nash reality skein “I Dare You,” the raunchy sitcom “Shasta” and the animated series “Dilbert” — on Friday, Jan. 21, instead of the usual movie franchise. All […]

  • No Merchandising. Editorial Use Only. No

    'Portlandia': Fred Armisen and Carrie Brownstein Pick Their Proudest Musical Moments

    UPN could be considering a move to replace its “Blockbuster Video’s Shockwave Cinema” with series on Fridays. The weblet will rebroadcast its Tuesday lineup — the new Bruce Nash reality skein “I Dare You,” the raunchy sitcom “Shasta” and the animated series “Dilbert” — on Friday, Jan. 21, instead of the usual movie franchise. All […]

  • NANTUCKET, MA - JUNE 23: (L-R)

    How Long Will TV and Film's Boom Market for Female Stories Last?

    UPN could be considering a move to replace its “Blockbuster Video’s Shockwave Cinema” with series on Fridays. The weblet will rebroadcast its Tuesday lineup — the new Bruce Nash reality skein “I Dare You,” the raunchy sitcom “Shasta” and the animated series “Dilbert” — on Friday, Jan. 21, instead of the usual movie franchise. All […]

  • Actors Kit Harington and Rose Leslie

    'Game of Thrones' Stars Rose Leslie and Kit Harington Married in Scotland

    UPN could be considering a move to replace its “Blockbuster Video’s Shockwave Cinema” with series on Fridays. The weblet will rebroadcast its Tuesday lineup — the new Bruce Nash reality skein “I Dare You,” the raunchy sitcom “Shasta” and the animated series “Dilbert” — on Friday, Jan. 21, instead of the usual movie franchise. All […]

More From Our Brands

Access exclusive content