You will be redirected back to your article in seconds

Inside Move

Fox 'greedy' for Nielsens

Call it a tale of two “Greeds.”

With only the first half-hour of “Greed” competing against ABC’s “Who Wants to Be a Millionaire,” Fox has been selling the hourlong gamer as two separate half-hours.

So while Fox airs “Greed” as a seamless hourlong program, Nielsen identifies it as two unique shows: “Greed 1” and “Greed 2.”

“Our ratings are designed to reflect how a show is sold, not how it’s promoted or written about,” Nielsen spokesman Jack Loftus said. “If they sell it as block one for x number of dollars and block two for y number of dollars, that’s how we report it.”

Considering the vast difference in ratings between the first half-hour and the second half-hour of “Greed,” it’s no surprise Fox has decided to treat them as two separate programs.

Last Thursday, from 9-9:30 p.m., “Greed 1” averaged a 4.9 Nielsen household rating, 7 share, and a 3.6 rating among adults 18-49. “Greed 2,” however, jumped to a 7.8/12 in homes and 4.9 among adults 18-49.

Those “Greed 2” numbers are much more impressive than what “Greed” as an hourlong program would have pulled: a 6.4/10 in homes and a 4.3 among adults 18-49.

“If there’s a significant differential in rating between the second half-hour and first half-hour, it’s worth splitting them,” a rival network research exec said.

The split hour isn’t unprecedented. CBS continues to sell its daytime hourlong game skein “The Price Is Right” as two separate halves.

Fox won’t have to worry about the “Millionaire” threat this week. “Greed” airs at 9 p.m. Wednesday, while “Millionaire” runs from 8-9 p.m.

More TV

  • Global Sales for ‘Les Miserables’ Series

    Global Sales for ‘Les Miserables’ Starring Dominic West Ahead of Series Mania

    The BBC and Masterpiece adaptation of “Les Miserables” will play on a numerous international channels after a raft of deals were sealed for the series, which features Dominic West, David Oyelowo, and Lily Collins. Andrew Davies’ adaptation of Victor Hugo’s classic has been acquired by broadcasters in Scandinavia and southern Europe, and by several buyers [...]

  • Kevin Hart

    TV News Roundup: Kevin Hart Netflix Comedy Special Drops First Trailer

    In today’s roundup, Netflix releases the official trailer for the comedy special “Kevin Hart: Irresponsible” and Josh Charles joins Showtime’s Roger Ailes series “The Loudest Voice.” DATES Season two of “Yellowstone,” starring Kevin Costner, will premiere on Paramount Network on June 19 at 10 p.m. ET/PT. The sophomore season will continue the story of rancher John Dutton [...]

  • adidas game of thrones

    5 New 'Game of Thrones' Collaborations Coming in Time for the Final Season

    Some of the biggest lifestyle brands in the world are jumping on the “Game of Thrones” bandwagon this spring, hoping to capitalize on the fandom and popularity of the HBO hit, as it enters its eighth and final season. From sneakers to spirits, these officially-licensed collaborations extend the characters and colors of the show beyond [...]

  • Nicole Richie

    Nicole Richie Joins Fox Comedy Pilot 'Richard Lovely'

    Nicole Richie has been cast in a series regular role in the Fox single-cam comedy pilot “Richard Lovely.” The project follows Richard Lovely (Thomas Lennon), the disgruntled author of the best-selling children’s book series, “Mr. Mouse.” He doesn’t hate children, but rather just everything about them. After a publicity fiasco involving an unexpectedly savvy 9-year-old [...]

  • Lachlan Murdoch

    New Fox CEO Lachlan Murdoch Announces All Employees to Receive Stock in Company

    The new standalone entity Fox Corp. held a town hall on Thursday, just over a day after the official closing of the 21st Century Fox-Disney merger. Fox Corp. chairman and CEO Lachlan Murdoch led the meeting, at which sources say he announced that all employees would receive stock in the new company. The amount of [...]

  • Deadwood

    'Deadwood' Movie Drops First Trailer, Premiere Date

    HBO is taking fans back to Deadwood. Nearly 13 years after the hit Western series ended, HBO Films has released the first look at “Deadwood: The Movie.” The film will premiere on the network on May 31. Series regulars Ian McShane, Timothy Olyphant, Molly Parker and John Hawkes will reprise their roles in the film, [...]

  • Jeaninne Pirro

    Fox News Will Keep Jeanine Pirro Off Schedule for Another Week

    “Justice With Judge Jeanine,” the Saturday-night opinion show led by Jeanine Pirro, will be off the Fox News schedule for a second week in the wake of remarks she made about a Muslim congresswoman. The network’s online schedule shows that it will run another repeat of the documentary series “Scandalous” in its place Saturday night [...]

More From Our Brands

Access exclusive content