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Guilds join confab on social woes

PCI org to help develop 'social content' in p'gramming

Representatives of three entertainment industry guilds will join the non-profit org Population Communications Intl. to examine social problems such as teenage parenthood, battered women and diseases resistant to medicines during a conference June 4-5 in Los Angeles.

The Producers Guild of America, the Caucus of Producers, Writers and Directors and the Writers Guild of America West will send reps to hear keynote speaker U.S. Surgeon General David Satcher, who is expected to talk about the high school shootings in Littleton, Colo.

Other health experts set to join the summit at the Wyndham Bel Age Hotel include Claire Brindis, director of the Center for Reproductive Health Policy Research; Bonnie Campbell, director of the Violence Against Women Division of the Dept. of Justice; Ronald F. Johnson, director of the National Family Life and Educational Center; and Mark Rosenberg, an official at the Centers for Disease Control.

Unmarried teenagers will tell their personal stories in an effort to discourage premarital sex. Brenda Aris, who was brutalized by her husband and subsequently imprisoned for his murder, will also describe her life.

“PCI believes that the best way to help the entertainment industry address truly important and pressing social issues is to create an open dialogue in which all participants can share thoughts, opinions and goals,” said David Andrews, president of Population Communications Intl.

PCI, founded in 1985, supports the development and broadcast of “social content” programming — material focusing on health, social and environmental issues — on radio and TV.

The organization claims to have an effective track record working with producers and writers of soap operas in Brazil, China, India, Kenya, Mexico, Madagascar, Namibia, Pakistan, St. Lucia and Tanzania to develop storylines around “relevant social issues.”

For more info on the conference, call (818) 846-2572 or (212) 714-3537.