NEW YORK — Fox News Channel has scored a primetime Nielsen win over rival MSNBC for the month of October.
Compared with October 1998, when the Monica Lewinsky-President Clinton scandal was still in its heyday, FNC is the only news cabler to post significant increases, with primetime viewership up 14% to 183,000 cable homes and total day viewership up 43% to 97,000 cable homes.
By contrast, MSNBC averaged 172,000 cable homes in primetime and 113,000 cable homes in total day, a decrease of 16% and 18% respectively. Both FNC and MSNBC increased their distribution significantly since last October, with FNC gaining 8.2 million subscribers and MSNBC adding 7.8 million. MSNBC is available in 53 million cable homes, while FNC reaches 42.3 million.
Other newser results
CNN, which is available in 76 million cable homes, once again led all cable news nets in terms of overall viewership, averaging 548,000 homes in primetime and 312,000 homes for the full day. Compared with the same frame in 1998, CNN’s prime and total-day figures were down 22% and 17%, respectively.
CNBC landed in second place with an average primetime aud of 328,000 homes, a 29% decrease from 1998. The Peacock newser’s 24-hour average was 262,000 homes, down 12%.