Fox Family gives birth to series development dept.

Sorcher to head the search for creative voices

NEW YORK — Attention, all aspiring TV show creators: Fox Family Channel wants your pitches.

The L.A.-based cabler has established a department dedicated to the creation and development of primetime scripted series. “We’re looking to create an environment that will be creator- and writer-friendly,” said Rob Sorcher, exec VP of programming and development at Fox Family.

Sorcher will head the web’s search for new creative voices. Department will also consist of Nancy Redford, VP of programming and development, and Kevin Plunkett, director of programming and development.

Redford moves into her position after serving as VP of programming for Fox Family’s daytime division. Plunkett joins Fox Family from Disney Channel, where he was manager of original programming.

“We’re offering writers and producers a little more direct access than you might encounter at a large broadcast network,” Sorcher said.

Sorcher, who declined to reveal the new department’s budget, said he hopes the division will produce two half-hour family dramedies and a one-hour drama.

Exec VP Eytan Keller will continue to report to Sorcher, overseeing the unit that develops reality programming and specs. “Reality programming and movies are still essential to our strategy,” Sorcher said. “But the overall goal is to put a certain texture on our channel to lay claim to this word ‘family,’ and the way to that is through scripted entertainment.”