Gameshow producers and studio execs hoping the success of ABC’s primetime “Who Wants to Be a Millionaire” will carry over to current shows have been left wanting: The latest Nielsen reports find only one gameshow feeling a ratings spike.
King World’s “Wheel of Fortune,” generally running before “Millionaire” at 7:30 p.m., jumped 7% from the week before to garner a 9.8 for the week ending Aug. 22. Program also jumped 12% in its key demo of adults 18-35.
Other gameshows remained relatively flat during the same period: KW’s “Jeopardy” was up a mere 1% to an 8.0, while “Hollywood Squares” earned a 3.8 rating, matching last week’s draw.
In the syndicated action hours, “V.I.P” rose 13% to take home a strong 3.5 rating. The Pamela Anderson Lee-starrer scored its strongest showing since February sweeps and landed the Col TriStar TV show as the No. 2 weekly hourlong in syndication. It trailed Twentieth TV’s “The X-Files,” which carried a 4.1 rating, down 15% from the previous week.