NEW YORK — A down-to-the-wire win by golfer Tiger Woods helped boost ratings for Sunday’s final round of the PGA Championship to a new record.
CBS averaged a 7.7 rating/18 share for its five hours of coverage, according to Nielsen 46-city overnight data released Monday. That’s the best final round showing ever for a PGA Championship since the dawn of local peoplemeter technology in 1986.
Eye’s performance Sunday was up a whopping 26% compared with year-ago figures, when the final round of the PGA Championship notched a 6.1/14.
Woods’ battle against Spain’s Sergio Garcia drew viewers throughout the weekend. Saturday’s coverage of round three averaged a 4.7/13, the second-best PGA third-round ratings of the decade.
Overall, CBS scored a 6.2/13 for two days of tournament coverage, the best ratings for a PGA Championship since 1986.
Overnight ratings rep nearly 60% of the nation’s TV homes. Final national data will be released Thursday.