Broadcasting vet John Moczulski has been named veep of programming and marketing for the CBS Television Stations.
Moczulski, who spent the past three years as senior veep of marketing for Columbia TriStar TV Distribution, will be responsible for program development, acquisitions and skedding across the 14 CBS O&Os. He’ll be based in Los Angeles and report to CBS stations prexy John Severino.
It’s a reunion for Moczulski and Severino, who worked together at ABC in the 1970s and ’80s when Severino headed the ABC O&O group while Moczulski was a programming and marketing exec with ABC’s stations in L.A. and San Francisco.
Moczulski moves into the newly created post on the heels of Severino’s decision to eliminate two Gotham-based veepee jobs at the station group level — one devoted to programming, the other to marketing.
‘Experience and vision’
“As our station group embarks on a major campaign to better define ourselves competitively in our individual markets, it is vital that we do this with an executive who has both experience and vision. John fits the bill perfectly,” said Severino.
During his tenure at Col TriStar, Moczulski spearheaded marketing campaigns for such firstrun syndie series as “Donny & Marie,” “V.I.P.” and “Vibe,” as well as the off-net bows of sitcom hits “Mad About You,” “NewsRadio” and “The Nanny.”
Moczulski spent 22 years with ABC- and NBC-owned stations before joining Col TriStar in 1995.