Ex-Prince to party like its PPV ’99

Viewer's Choice to hold New Year's 'Rave'

NEW YORK — Viewer’s Choice, the dominant pay-per-view distributor in the U.S., will celebrate New Year’s Eve with the Artist Formerly Known as Prince.

The company, which will change its own name to In Demand on Jan. 1, has entered into an agreement with the Artist for an exclusive PPV concert scheduled for Dec. 31 at 10 p.m.

Available for $19.99 from Viewer’s Choice, “The Rave un2 the Year 2000” will tape Dec. 18 at the Artist’s Paisley Park studio in Minneapolis.

“With this exclusive pay-per-view event, we’re clearly demonstrating the future direction of In Demand,” said Viewer’s Choice president and CEO Mindy Herman.

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