Adding to its list of gameshow formats for the international marketplace, Columbia TriStar Intl. TV has acquired the Latin America distribution rights to syndie stalwart “Name That Tune” from Sandy Frank Entertainment.
CTIT has already completed a licensing agreement with Argentina’s Azul TV for the series.
Targeting young adults and using contempo U.S. and Latin American music as the basis for tapping into contestants’ musical memories, the new “Name That Tune” will soon premiere as a primetime one-hour weekly on Azul.
Paul Gilbert, VP, international program development and format sales at CTIT, told Daily Variety that “Name That Tune” joins several other CTIT-owned or distributed shows in that region, including formats of “The Newly Wed Game” and “Blind Date.”
CTIT benefits in the gameshow distribution business by having several offices in the region, a must in dealing with Latin producers and broadcasters, Gilbert says.
On Thursday and Friday, CTIT will hold an international production workshop in London for gameshow producers, format buyers and promotion executives. Some 80 to 90 key foreign buyers will learn about the various CTIT formats available and how they can work for them as a local franchise.
In addition to licensing the Sandy Frank property, CTIT is also distributing in the Latin America region “Simply the Best,” a game format from Montreal-based Distraction.