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Cinar gets library, grows Viacom pact

Montreal-based co. in 'Busy World' with Scarry

MONTREAL — Cinar Corp. announced Monday that it has acquired the film library of Leucadia Film Corp. of Salt Lake City, including 12 family features.

The pics have been distributed in more than 75 countries worldwide to broadcasters including the Disney Channel, Home Box Office and Showtime.

The library of TV pics produced between 1989 and 1996 includes “Alan & Naomi,” “Just Like Dad” and “Wish Upon a Star.” Execs at Montreal-based Cinar did not reveal a pricetag for the transaction.

Cinar also said Monday it has entered a new alliance with Viacom Consumer Products, the licensing division of Paramount Pictures, that will give Cinar a larger role in the merchandising of products associated with the stories and characters of children’s book author Richard Scarry.

Under terms of the deal, Cinar will expand its role from producer of the animated series “The Busy World of Richard Scarry” to become a licensing partner with Viacom Scarry’s estate. Cinar will take over the responsibility for licensing the entertainment and educational categories, including homevideo and music.

Cinar is also developing a new series based on the Scarry books. Cinar has produced 65 half-hour episodes of “The Busy World of Richard Scarry,” which currently air on Nickelodeon and Showtime in the U.S. and has been sold in over 100 countries worldwide.

Cinar recently reported its revenue increased 61.1% last year to C$151 million ($100 million), up from C$93.7 million ($62 million). Cinar Education accounted for 29.7% of the revenue.

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