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China webs toon up WB superheroes

'Superman,' 'Batman' moving into House

HOLLYWOOD — Three regional Chinese TV networks — Shanghai, Sichuan and Guang Dong — have inked a licensing deal to broadcast the Warner Bros. animated series “Superman” and “Batman” under the “House of Toons” programming banner.

The pact with the Chinese networks was unveiled by Warner Bros. Intl. TV president Jeffrey Schlesinger Thursday during the Sichuan Television Festival.

Each episode of “House” will consist of a specially created animated opening, segments from Looney Tunes cartoons and an episode of either “Batman” or “Superman.” The plan is to broadcast the hour on Friday and Saturday at 5 p.m.

No financial terms were disclosed, but typically barter rather than cash is involved in such deals in China.

Mapping out China

“This is another indication of Warner Bros.’ ongoing commitment to bring high-quality television to viewers in China,” Schlesinger said. “This is especially significant because it involves classic characters with universal appeal that are enjoyed by the whole family.”

WBIT also enjoys an ongoing relationship with China Central TV, on which the national broadcaster airs Looney Tunes.