Bloomberg TV and Fact Based Communications unveiled an alliance Tuesday in which FBC will be able to tap into Bloomberg’s money expertise and multilingual broadcast capabilities.
Idea will be to use Bloomberg financial and stock market news content for FBC’s Euro-based TV show “International Herald Tribune Global Economic Review.”
The partners will also work together to co-produce content in the areas of personal finance and European business. Bloomberg’s content will include money segments from the NYSE, Frankfurt and London exchanges as well as daily coverage of the world’s financial markets. No financial details of the partnership were available.
FBC, which already produces “IHT Global Economic Review” in English and Italian, the latter in a co-production with Italo pubcaster RAI, will work with Bloomberg Television to begin producing the weekly show in German as well.
Targeting the growing appetite for money and market information in Europe, FBC plans to produce 50 weekly one-hour shows a year of the “IHT Global Economic Review.”
FBC is headed by Alan Friedman, who also serves as global economics correspondent for “the Trib,” as the Paris-based paper is affectionately known in Europe. The Trib is jointly owned by the New York Times and the Washington Post.
“Adding Bloomberg to Alan Friedman and FBC is like adding high-octane fuel to a world-class racing car,” IHT chairman Peter Goldmark said.
“Bloomberg brings a key piece of the worldwide financial puzzle we are piecing together,” Friedman added.