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‘Blast’ of synergy

Turner opens broadcast window on New Line pic

NEW YORK — Turner Broadcasting has landed the first broadcast window to its sister company New Line’s “Blast From the Past,” which premiered in theaters last weekend to a respectable $9.16 million.

New Line people say the company is negotiating with a broadcast network to carve out a one-year/one-run window for “Blast From the Past” within Turner’s four-year license term. New Line is also close to lining up a broadcast network to buy “Pleasantville” following its run on TBS.

The expectation is that Turner will get a six-month exclusive premiere to play a burst of runs of “Blast” and “Pleasantville.” The broadcast net would then get a year to schedule its one primetime run. After that, Turner would get the movies back for the final 3-1/2 years of the license term.

New Line bases cable and broadcast license fees on the size of the domestic box office gross. It’s too early to tell with “Blast,” but “Pleasantville,” which grossed about $40 million in the U.S., could fetch up to $7 million from Turner and the broadcast network.

Turner also announced its pickup of “Message in a Bottle” from another of Turner’s sister companies, Warner Bros. TBS gets the first run of “Message,” but CBS will get two separate primetime runs within the four-year license term, according to insiders.

With the addition of these titles, Turner now has either exclusive or shared rights in the first broadcast window to a total of 144 theatrical movies. Last week, it bought Paramount’s “Payback” and MGM/UA’s “Ronin,” and earlier this month it locked up “You’ve Got Mail” in a shared window with CBS.