‘Baywatch’ buyer

Pearson gets global rights; Brooks chief guard

Pearson Television has given a vote of confidence to the world’s most popular show, “Baywatch.”

Pearson has acquired international distribution rights for “Baywatch” and its alter ego “Baywatch Hawaii” from the Fremantle Corp. Deal includes the first 199 episodes of the library as well as this season’s and all future programs of the actioner.

Prior to the acquisition, Pearson, which produced the series, only owned domestic distribution rights.

Company execs also confirmed that the program will return for a 10th season in syndication minus its star David Hasselhoff by upping cast member Jason Brooks as the program’s new lead character.

“We are delighted that we have now brought all the episodes of this valuable franchise into the Pearson catalog of programs,” said Brian Harris, managing director of Pearson Television Intl. “The sales performance by the Fremantle Corp., with network and satellite sales reaching hundreds of millions of people around the globe, has given the series the deserved reputation of being the world’s most watched television program.”

“Baywatch” premiered on NBC during the 1989-90 season with Hasselhoff starring as Malibu’s top lifeguard. The Peacock declined to renew the series for a second season.

At that point, Fremantle chairman/CEO Paul Talbot managed to pump new life into the canceled series by putting together substantial pre-sales from foreign broadcasters, and the show was brought back into domestic syndication.

After nine seasons, the series was transformed into “Baywatch Hawaii” and is currently shooting in Oahu.

Hasselhoff will continue to exec produce the series with recurring appearances on the show, but the reigns as top dog in the beach house will be passed on to Brooks (“Days of Our Lives”). He bowed in the series this year and will now play the “pivotal character” in the series.

Hasselhoff ankled his starring role to star in BKS Bates’ “AKA Picasso” as a debonair sophisticate. His new series will air in fall 2000.

More TV

  • Michael Che Defends Kevin Hart on

    Michael Che Ribs Academy Over Kevin Hart Controversy on 'SNL'

    Kevin Hart may have alienated some in Hollywood over his recently resurfaced homophobic tweets, but that didn’t stop “Weekend Update” co-host Michael Che from cracking some jokes in support of Hart on Dec. 8’s “Saturday Night Live.” After briefly recapping that Hart stepped down from hosting the Oscars after the 2011 tweets came to light, [...]


    'The Umbrella Academy' Superheroes Series Premiere Date Set on Netflix

    The dysfunctional-family superheroes of “The Umbrella Academy” are landing on Netflix worldwide on Feb. 15, 2019. The live-action series is based on the “Umbrella Academy” comic books created and written by Gerard Way and illustrated by Gabriel Bá, published by Dark Horse Comics. The Netflix original series comprises 10 one-hour episodes. “The Umbrella Academy” stars [...]

  • SATURDAY NIGHT LIVE -- "Jason Momoa"

    Robert De Niro Appears as Robert Mueller in 'Saturday Night Live' Cold Open

    Robert De Niro made a surprise appearance as special counsel Robert Mueller in “Saturday Night Live’s” cold open. De Niro popped out of a closet in a sketch that skewered President Donald Trump and the mounting legal pressure Mueller’s investigation has put on many of Trump’s associates. Alex Moffatt played Eric Trump in a bedtime-story [...]

  • ‘The Breadwinner,’ ‘Ivandoe’ Top 2019 European

    ‘The Breadwinner,’ ‘The Heroic Quest of the Valiant Prince Ivandoe’ Top 2018 Emile Awards

    LILLE, France – “The Breadwinner” director Nora Twomey and “The Heroic Quest of the Valiant Prince Ivandoe” directors Christian Bøving-Andersen and Eva Lee Wallberg took top honors at Saturday night’s second edition of the European Animation Awards (EAA) in Lille, France, scooping best feature and best TV/broadcast production respectively. It was an evening of beautiful [...]

  • The King Eric Clapton A Life

    Rashida Jones, Lili Zanuck Talk Grammy Nominations and the Music-Documentary Gold Rush

    Nothing takes you back to time and a place like the music of a particular era. That’s one big reason why music documentaries are flourishing at a time of enormous demand for high-end docu productions. This year’s five Grammy Award nominees for best music film reflect the appetite for stories about renowned and beloved musical figures, [...]

  • Sacred Games Indian Television

    'Sacred Games,' 'Miss Sherlock' Win Asian Academy Creative Awards

    Hulu Japan and HBO Asia’s “Miss Sherlock” won best drama series at the inaugural Asian Academy Creative Awards. The awards were spread over two evenings at Singapore’s Capitol Theatre on Friday and Saturday. India’s Anurag Kashyap won best direction (fiction) for season one of Netflix original series “Sacred Games.” The series also won best editing [...]

  • Crazy Ex-Girlfriend -- "I'm Not The

    'Crazy Ex-Girlfriend' Boss Breaks Down Introducing Skylar Astin as the New Greg

    SPOILER ALERT: Do not read if you have not yet watched “I’m Not the Person I Used to Be,” the Season 4 midseason finale of “Crazy Ex-Girlfriend.” As the CW’s musical comedy “Crazy Ex-Girlfriend” prepares to sign off with a series finale in 2019, showrunner Aline Brosh McKenna and her team of writers have been pushing [...]

More From Our Brands

Access exclusive content