Warner Music Group has promoted Paul Vidich to exec veep of strategic planning and business development.
With the ascension, the industry vet will have a wider role orchestrating the conglom’s growth while he continues inking acquisitions and investments for WMG. He also becomes one of only three exec veeps in the conglom.
In the past five years, Vidich has overseen the conglom’s acquisition of Rhino Entertainment and WMG’s foray into satellite-delivered music channels with Music Choice, among other key deals.
He also leads WMG’s Internet strategy and is shepherding its entry into e-commerce and digital music delivery.
Vidich will continue to share oversight for Columbia House, the direct-mail joint venture with Sony Music.
“Paul has proven to be an extraordinarily capable executive in the wide range of activities he’s handled,” said WMG co-CEO/chairman Bob Daly.
Vidich, a 12-year Warner family vet, is also known for his role as CEO of Warner Interactive, which developed music-based computer games.