×
You will be redirected back to your article in seconds

Hilfiger to back Spears tour

Designer declares '99 'the year of music'

Designer Tommy Hilfiger’s Tommy Jeans line has been inked as the sponsor of Britney Spears’ upcoming headlining tour.

The sponsorship marks one of many music-related projects for the Gotham-based Hilfiger, which has designated 1999 “The Year of Music” for the multifaceted company.

The link was expected as Spears is currently featured in the Tommy Jeans “All Stars” advertising campaign that was launched in April.

The Jive Records songstress will be touring to support her debut, “Baby One More Time,” one of the bestselling albums of the year.

“My passion for music has always inspired my designs,” Hilfiger said. “Britney represents the spirit of Tommy Jeans and of youth today.”

Tommy Jeans will highlight its association with the tour through retail promotions with enter-to-win contests and radio promotions. Spears will also make personal appearances in select Tommy Jeans retail locations nationwide.

The tour kicks off June 28 in Pompano Beach, Fla., and will stop in 50 U.S. cities and 10 Canadian cities.

More Music

  • Harry Connick Jr.

    Harry Connick Jr. Swears Off Super Bowl After Saints Defeat

    Tempers flared during today’s NFC championship game between the New Orleans Saints and Los Angeles Rams at the Super Dome after a controversial non-call on a potential pass interference penalty and head-to-head hit by L.A. defensive back Nickell Robey-Coleman, who slammed into Saints pass receiver  Tommylee Lewis on a crucial third-down play. The ref’s decision [...]

  • Editorial use only. No merchandising.Mandatory Credit:

    Lady Gaga Slams Government Shutdown, Mike Pence at Vegas Residency

    Lady Gaga took a short break from singing “Million Reasons” at her Saturday performance of “Enigma” in Las Vegas to slam the president for the continued government shutdown. While sitting at the piano for her performance, Gaga broke into a takedown of the government shutdown and Vice President Mike Pence, who has been in the [...]

  • maggie rogers

    Album Review: Maggie Rogers' 'Heard It in a Past Life'

    Maggie Rogers earned one of those very rare “Saturday Night Live” slots in which a musical guest is booked onto the show well in advance of her major label debut album’s release — two and a half months prior, in this case. And the scrutiny of such an appearance is not always pretty. Rogers’ “SNL” [...]

  • iHeartRadio Alter Ego Review

    Concert Review: Muse, Weezer, the Killers Rock iHeartRadio Alter Ego 2019

    iHeartRadio’s Alter Ego — a multi-band bill that serves to showcase some of the biggest names in alternative rock — is a relatively new creation, but clearly one that’s been embraced by radio listeners in the greater Los Angeles area who filled the Forum on a Saturday night. Twenty-One Pilots, the Revivalists, Rise Against, Bishop [...]

  • BURBANK, CALIFORNIA - JANUARY 18: (EDITORIAL

    Dax Shepard, Bobby Bones, 'Breakfast Club' Among iHeartRadio Podcast Awards Winners

    iHeartRadio launched its first ever Podcast Awards on Friday (January 18) in Los Angeles. Among the winners in 22 categories were “Whine Down with Jana Kramer” (Best Entertainment TV Podcast); “Armchair Expert with Dax Shepard (Breakout Podcast); “Bobbycast” (Music Podcast); and “The Breakfast Club” (Best Multicultural Podcast). The winners were determined by iHeartRadio listeners. Taking the top prize of Podcast [...]

  • Fyre Festival Caterer Receives Thousands in

    Unpaid Fyre Festival Caterer Raises Thousands in Donations on GoFundMe

    As two Fyre Festival documentaries hit the airwaves, a couple who say their credit was ruined due to the Fyre Festival’s lack of payment for their services have raised $54,381 at time of publication on GoFundMe. Elvis and Maryann Rolle wrote on their page that they catered “no less than 1000 meals per day” in [...]

  • DF-10956_R – Gwilym Lee (Brian May) and

    'Bohemian Rhapsody' Producer Confirms Bryan Singer's Reason for Leaving, Says 'No One' Was Attached to Play Mercury

    “Bohemian Rhapsody” producer Graham King provided insight into some of the events surrounding the Golden Globe-winning film Saturday at the Producers Guild Awards Nominees Breakfast, including director Bryan Singer’s departure from the film partway through production. “It’s an unfortunate situation, with like 16, 17 days to go and Bryan Singer just had some issues, his [...]

More From Our Brands

Access exclusive content