Further beefing up the exec ranks in its urban music arm, DreamWorks Records has tapped vet Bruce Walker as general manager.
Walker, a former senior veep of A&R for Motown Records and general manager of its MoJAZZ imprint, will report to urban arm chief Jheryl Busby.
In the newly created post, Walker will oversee the division’s day-to-day operations, including marketing and promotion.
Busby characterized Walker as “an innovator and leader who not only demonstrated real administrative ability but also a talent for marketing and working with creative artists.”
MoJAZZ boasted such artists as Lionel Hampton, Norman Brown, Lelah Hathaway, Norman Connors and Wayman Tisdale.
Walker also functioned as Motown’s senior veep of A&R and oversaw the careers of Boyz II Men, Queen Latifah, Stevie Wonder, Diana Ross and the Temptations.
“Being in on the ground floor of this new division of DreamWorks Records is both a daunting task and a terrific opportunity,” Walker said.