When speaking about his career, Garth Brooks typically refers to himself in the third person. He’ll soon be referring to himself in the fourth person: Chris Gaines.
Brooks will be adopting the alter-ego for an upcoming album, “In The Life of Chris Gaines,” a prequel soundtrack to the upcoming movie “The Lamb,” which Paramount Pictures is releasing next year and Brooks’ Red Strokes banner is producing with Edmonds Entertainment, the Babyface and Tracey Edmonds entity.
A press conference is set for today on the Par lot to unveil the ambitious marketing plans for the album and film.
The idea behind releasing the Don Was-produced album — which boasts Brooks singing as Chris Gaines (the rock-star character in the film) — a year before the pic bows is to pique consumers’ interest in the film.
Stores are expected to stock the Capitol Nashville disc under both Brooks and Gaines, and in the country and pop/rock sections, respectively. The album is expected to be released later this month.
A booklet inside the CD is supposed to tell the life story of Raines, and Brooks is planning to hit the chat shows to talk about Raines as if he actually exits.
Though fans have become accustomed to Brooks’ musical quirks, this latest twist may have even the die hard fans scratching their heads.