Abaroa to top NARAS Latin arm

Org to raise profile through ups

In a move designed to significantly bolster the profile of the Latin Academy of Recording Arts & Sciences, music industry vet Mauricio Abaroa has been named senior veep and executive director of the nascent organization.

Abaroa fills the void created by the exit in July of LARAS exec director Sergio Rozenblatt.

The Latin arm of the National Academy of Recording Arts & Sciences has also upped Erik D. Sorensen to managing director, named Aida Scorza awards director and tapped Brenda Alba project manager.

Prepping for kudos

The nods come as the org preps for the fist Latin Grammy Awards, set for next year.

Abaroa and Sorensen are “community builders, innovative thinkers, experienced professionals and, most of all, enthusiastic partners dedicated to making the Latin Academy a potent service organization to its members,” said NARAS prexy-CEO Michael Greene. They are a “dynamic and complementary team.”

Prodigal exec

The position returns record exec and songwriter Abaroa to LARAS. Two years ago, he was the org’s first exec director, but ankled to pursue other opportunities. He was most recently the personal and business manager for Latin singing star Luis Miguel and general manager for BMG Latin.

With his administration and marketing background, Sorensen helped bow Intl. Management Group’s Latin American regional office in Miami. At IMG he served as director of Latin American operations.