In its effort to stay current with filmmaking trends, the 52nd Cannes Film Festival has gone digital, adopting digital cinema as the theme for its International Market of Technologies and Innovation in Cinema (MITIC) pavilion.
Marking its sophomore year at the Cannes Market, MITIC will again feature a slate of exhibitors, seminars and demonstrations to showcase the latest high-tech tools of the filmmaking trade.
The pavilion, to be housed in a new home inside the Palais des Festivals, will feature nearly 40 exhibitors (up from last year’s 25) and will include new lines of high-definition digital cameras from Sony and Thomson Broadcast Systems, as well as digital projectors from Barco.
E-tailer Global Media Corp. will also launch its online business at MITIC, while Final Draft will announce the entry of its popular screenplay software into the European marketplace.
Thomson and SGI will demonstrate interactive visual effects technology, using a virtual car designed by French automaker Renault.
In keeping with its theme, MITIC will screen the noir thriller “The Last Broadcast,” shot entirely on digital video and produced by Wavelength Releasing late last year. Pic will screen May 18-20 and will be delivered electronically via satellite and projected using a digital projector from Digital Projection Systems.
“Broadcast” will be followed by the D.film Digital Film Festival, a 60-minute presentation of digitally produced short films also to be delivered via satellite.
Separately, a series of panels will include a discussion of the impact of digital cinema on the distribution and exhibition sectors of the film industry.
Digital visual effects
Other panels will include: “Shooting for the Digital Age,” featuring top cinematographers; “New Digital Distribution for Cinema Art”; and “Beyond Rockets and Monsters: Visual Effects to Enhance the Art of Storytelling,” with reps from f/x studios Digital Domain and Cinesite featuring their work.