Thirty-five thousand dollars will rent you Carnegie Hall for the evening. But what a hefty $100 top-ticket price will get you on the stage of the country’s most prestigious concert hall on Tuesday, Oct. 12, is anybody’s guess.
Italian producer Giovanni Ganna will present the world premiere of “Venice for One Day,” or what is being billed as an “authentic Venetian musical,” in Venice, Italy, on Oct. 6 with the Carnegie Hall date and a 14-city American tour to follow, ending on Nov. 3 at Boston Symphony Hall.
Ganna, best known in Italy for creating his own weekly radio show, “Entertainment News,” and organizing the Italian leg of Tina Turner’s world tour in 1996, is not going the usual CAMI route. Instead, he has hired an entertainment lawyer, Natalia Nastaskin, to handle the complicated logistics of a major tour.
Nastaskin, whose New York-based law firm handles clients ranging from rap house Racdafyd Music to WMA’s Robert Gottlieb, put the cost of the tour at $1,475,000. “After North America, ‘Venice for One Day’ goes to Japan and around Europe in 2000,” said Nastaskin. “The tour may come back to America in fall 2000. Ganna plans to make it an annual event if it is successful.”
What exactly is “Venice for One Day”?
Nastaskin described the two-hour homage to the city of canals as a pastiche of sequences from Federico Fellini’s film “Casanova,” as danced by Azzura Migani and Loretta Sariselli; scenes from Shakespeare’s “Othello,” as performed by Elena Garzella-Reim and Antonio Cavangello and accompanied by music from Verdi’s “Otello”; and the mime La Mosca by Aldo Vivoda from “Arlequino.”
As for the show’s overall production design, it is minimalist by necessity: In one six-day stretch of the tour, “Venice for One Day” jumps from a performance in Vancouver, Canada, to consecutive one-night dates in San Antonio, Los Angeles, Oakland and New Orleans.
The raison d’etre for the tour is charity, explained Nastaskin. Ganna will donate proceeds from the North American tour to Novo Millennium, a fund established by McCann-Erickson Italiana that is currently restoring 15 historical Venetian landmarks.
“Ten percent of the proceeds (from the tour) go to the fund,” said Nastaskin. “Technically, that is income less expenses. But Ganna has made a commitment to Novo Millennium. Even if the tour doesn’t make money, he will contribute a sum to the fund, but I don’t have that sum. I’m not sure what it is.”
The New York-based advertising agency McCann-Erickson directed inquiries regarding Novo Millennium to its Milan office and the Novo Millennium rep there, Alessandro Bianco, whose office verified Ganna’s relationship to the charity organization.