TrizecHahn Development Corp. has picked legit firm Back Row Productions to program and manage operations for the Hollywood theater that will become the permanent home of the Oscars in 2002.
The theater will anchor a $430 million retail and entertainment complex at Highland Avenue and Hollywood Boulevard. San Diego-based TrizecHahn is known for helping revive Gotham’s Times Square.
Back Row, founded by Peter Holmes a Court in 1993, has produced and promoted tours of “Tap Dogs” and standup turns by comics Eddie Izzard and Jerry Seinfeld. It has staged shows in 30 countries and turned out ancillary videos, CDs and DVDs.
At the still-unnamed Hollywood venue, Back Row plans to mount musicals, concert series and seasonal events such as a Christmas spectacular.
The 180,000-square-foot theater, designed by David Rockwell, will join broadcast and studio facilities, shops, restaurants and a 640-room Marriott hotel. The Academy of Motion Picture Arts & Sciences will lease the theater at Oscar time.
Holmes a Court said the deal should help dispel the long-held notion that Los Angeles isn’t much of a theater town.
“Why are Green Bay and Forth Worth good theater towns?” he asked. “It’s because they had developers build world-class venues that are sensitively programmed.”