You will be redirected back to your article in seconds

WB asks for ‘Giant’ favor

Studio secures solons' help in promoting movie

WASHINGTON — “The Iron Giant” is invading Congress. In an effort to boost the homevid release of the critically acclaimed pic, which fared poorly at the box office, Warner Bros. is appealing to Capitol Hill for help.

Warner Bros. has lined up some key legislators, including Rep. Ed Markey (D-Mass.) and House Speaker Dennis Hastert (R-Ill.), to promote the movie. Even kidvid advocates such as Peggy Charren are making the trip to Washington to praise the “Giant.”

It makes sense that legislators and advocates praise the movie, said Warner Home Video’s Thomas Lesinski. He said “The Iron Giant” is the kind of G-rated, morality-friendly movie that kidvid advocates have been clamoring for.

“There are very few movies with such high quality and such a strong moral perspective,” said Lesinski, senior vice president, Warner Home Video worldwide, marketing and development. “It’s nice to showcase in Washington.”

In addition to a press conference with Markey and Charren, Warner Bros. will deliver a copy of the movie to every member of the House and the Senate — a total of 535 copies.

Praiseworthy pic

Charren and Markey, who are often critical of Hollywood entertainment marketed to kids, are expected to say at today’s press conference that they are endorsing “Iron Giant” because they want to come out strong in cases where there is something that is praiseworthy.

Charren certainly was not understated in her endorsement. In a release from Warner Bros., Charren said the pic was a “a giant step forward in the production by a major studio of a nifty film for kids and families.”

Charren is a founder of Action for Children’s Television, a group that played a central role in winning FCC rules requiring broadcasters to air at least three hours of educational kidvid each week.

“Parents, teachers and everyone who cares about young audiences should make sure that children get a chance to see this classic film,” the statement said.

Warner Bros. is determined to win back some of the dollars lost after “The Iron Giant’s” anemic appearance this summer at the box office. In addition to the effort on Capitol Hill, the pic will be promoted during the release of “Pokemon.”

More Film

  • Woolsey Fire Malibu

    Many Malibu Areas Still Off-Limits for Filming After Fire

    The California Film Commission has maintained its ban on filming in several Malibu areas hit by the massive Woolsey fire in Southern California last month. The commission announced Tuesday that due to continued clean-up and repair work along Pacific Coast Highway, permits for filming on the highway are not being issued at this time. PCH [...]

  • Against the Clock

    Film News Roundup: Andy Garcia's Spy Thriller 'Against the Clock' Bought by Gravitas

    In today’s film news roundup, Andy Garcia’s spy thriller is sold, “Battlestar Galactica” gets a screenwriter, and Brooklyn Decker gets an award. ACQUISITION Gravitas Ventures has acquired North American rights to spy thriller “Against the Clock,” starring Andy Garcia, Dianna Agron (“Glee”), and Justin Bartha, Variety has learned exclusively. The film, formerly titled “Headlock,” is [...]

  • 'Pacific Rim Uprising' film premiere

    John Boyega in Talks to Star in Legal Drama 'A Naked Singularity'

    “Star Wars” actor John Boyega is in talks to star in the legal drama “A Naked Singularity” with Ridley Scott’s Scott Free Productions on board to produce. The movie is based on Sergio De La Pava’s debut novel, which centers on a successful New York public defender whose life begins to unravel after he loses [...]

  • Aquaman 2018

    'Aquaman' Outpacing 'Wonder Woman' in Fandango Pre-Sales

    Pre-sales of “Aquaman,” which opens on Thursday night, are outpacing “Wonder Woman” at the same point in the advance ticket sales cycle on online ticketer Fandango. “Wonder Woman” opened with $103 million domestically during the June 2 to June 4, 2017, weekend on its way to a $412 million North American total for Warner Bros. “Aquaman,” [...]

  • European Union Placeholder

    Europe, Hollywood Hail Landmark E.U. Territorial Licensing Agreement

    Industry organizations and major companies in Europe and Hollywood welcomed Tuesday a high-level European Union agreement that in large part preserves producers’ ability to sell movies and TV shows on an exclusive territory-by-territory basis. Territorial licensing is a financial backbone of the film and TV business in Europe. Recognition of such licensing came last Thursday in [...]

  • Box Office: 'Aquaman,' 'Mary Poppins Returns'

    Box Office: 'Aquaman' Battles 'Mary Poppins Returns' in Crowded Holiday Weekend

    It’s the most wonderful time of the year, and the most competitive time at the multiplexes. This weekend sees two very different heroes vying for the box office crown with “Aquaman” and “Mary Poppins Returns” both eyeing sizable debuts. “Mary Poppins Returns” is getting a head start by opening on Wednesday, though estimates show “Aquaman” [...]

More From Our Brands

Access exclusive content