TV’s Reed is ‘Cheer’ leader

Helmer to direct black comedy

Television director Peyton Reed, whose credits include the comedy sketch series “Upright Citizens Brigade” (Comedy Central) and “Mr. Show” (HBO), is set to make his feature helming debut on Beacon Pictures’ “Cheer Fever.”

Scripted by Jessica Bendinger, “Cheer” is a black comedy about the ultra-competitive world of high school cheerleading. Pic follows a budding rah-rah girl facing the often brutal, uncompromising competition from others vying for the few spots on her high school squad. Once she’s on the team, she and her squadmates learn, en route to a “Rocky”-like climax at a national competition, that the most important ingredient for their success is honesty and cooperation.

Beacon, which will fully finance, plans to begin shooting this summer.

Beacon’s Caitlin Scanlon and Max Wong are supervising the project for the banner.

In addition to his work on “Upright Citizens Brigade” and “Mr. Show,” Reed has helmed remakes of “The Love Bug” and “The Computer Wore Tennis Shoes” for Disney, airing on ABC. The North Carolinian, who broke into the business writing, directing and producing “making of” docus on such pics as the “Back to the Future” trilogy, is represented by Broder, Kurland, Webb and Uffner Agency’s Pat Faulstich.