In what will be welcome news to downtown Gotham cineastes, the recently completed second screen in Tribeca’s the Screening Room will be a calendar-based cinema booked by Cowboy Booking, the Gotham-based specialized film distrib behind such releases as “Stiff Upper Lips” and “Mighty Peking Man.” The screen opened Sept. 10; Cowboy will kick off the calendar programming in December.
Programmed by Cowboy co-partners Noah Cowan and John Vanco, the Screening Room 2 will feature North American premieres of U.S. indie and foreign-lingo pics, midnight movies and thematic retrospectives of classic films. A party room was also completed as part of the construction of the second screen, which will also serve as the home for Gotham-based film fests.
“From the perspective of both the public and the industry, there are many advantages to playing specialized as locked engagements on a calendar, especially in such a competitive and expensive market as New York,” Vanco said. “Here, however, we have the additional advantages of being able to reward successful films on our calendar with a holdover at the Screening Room’s other theater.”
The Screening Room’s second screen bows at a time when there is increased competition in calendar-based movie theaters, with the BAM Rose theater in Brooklyn opening a calendar screen earlier this year.
Owned by Henry Hershkowitz, Steven Kantor and Nancy Yaffa, the Screening Room opened three years ago as both a theater and restaurant. It’s been a key component of the Miramax-led film industry revitalization of Tribeca.