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Shorts fest appeals to new-media types

Panel to discuss digital distrib

New-media execs will converge at Sony Lincoln Square today to discuss future markets for short films as the featured panel of the third annual Shorts Intl. Film Festival, which bowed Monday and runs through through Thursday.

Among confirmed panelists for “Don’t Let Your Shorts Hang Out to Dry: Distribution and the Internet” are Bravo exec VP of new media Joe Cantwell, iFilm CEO Rodger Raderman, Forefront Films VP of acquisition and sales Megan O’Neill, AtomFilms chief marketing officer Matt Hulett, Sundance Channel VP of new media Michael Gnojewski, HBO/Cinemax director of film programming Gene Klein and Sunshine Amalgamedia prexy Jed Alpert.

“With the advent of online cinemas, suddenly (shorts) have an interest for filmmakers and the entire industry,” said panel moderator Karol Martesko, publisher of the Silicon Alley Reporter. “What I hope to do is to open a forum for some of the traditional media, new media and especially filmmakers.”

Eclectic jury

Among the jurors for this year’s competition are Edie Falco and Aida Turturro (both of “The Sopranos”), Fisher Stevens, Loren Dean, Mili Avital, helmer Eric Mendelsohn (“Judy Berlin”), Jersey Shore head Jonathan Weisgal, GreeneStreet Films prexy John Penotti, scripter George Dawes-Green (“The Caveman’s Valentine”) and HBO exec VP of original programming Sheila Nevins.

For more info on the panel or the festival, visit http://www.shorts.org.