SevenPictures, CinemaxX form distrib

Venture to kick off with 'Football'

BERLIN — SevenPictures, the movie production arm of the commercial web ProSieben, is teaming with leading German multiplex operator CinemaxX on a joint film distribution company.

The first film in the pipeline for SevenX Filmverlieh is the German soccer movie “Football Is Our Life,” which will be released in February.

The new company will release German productions in the mid-range budget.

“Through the joint venture we are giving new impulses to the German production landscape,” says Benjamin Hermann, the SevenPictures and SevenX managing director. “We are convinced that the strengths of both partners will complement each other through SevenX.”

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