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Joshua Rose has ankled the executive veepee post at f/x house VisionArt Design & Animation to launch his own indie production shingle, Whisdom Entertainment Inc.

The new biz will focus on producing teen-oriented features and TV projects. Whisdom’s first pic is the thriller “Locked In,” about 12 teenagers who meet at a church lock-in and are terrorized by a killer.

“I formed Whisdom with the goal of making films that are positive, life-affirming and primarily directed at entertaining a teen audience,” the 27-year-old Rose told Daily Variety. “But we have no desire to make another horror movie. We don’t want to show people another way of killing somebody. But kids are definitely drawn to them.”

“Locked In,” independently financed for under $10 million, is skedded to begin production in September, shooting in Los Angeles and Texas. No cast is yet attached.

Rose will co-direct the pic with partner Vickie Bronaugh of Pure Energy Prods. from a script by Tadd Callies, based on a story by Rose, Bronaugh and Callies.

The project marks Rose’s directorial debut. He most recently helmed a series of spots for John Paul Mitchell Systems, makers of Paul Mitchell Salon hair-care products.

Rose ankled VisionArt in February, after 10 years with the company. He began as a production assistant and later supervised f/x work on pics “Virus,” “Dr. Dolittle” and “Godzilla” and created visuals for “Men In Black” and “Star Trek: First Contact.”

Whisdom, based at Santa Monica Studios, the parent company of VisionArt, hopes to produce two features per year, along with a TV series.